【No.384】Regarding the disclosure of knife makers’ names and steel grades (6) The second time we decided to reveal the craftsman’s name was after we had launched a certain knife. 【No.384】包丁職人の名前や鋼材名の公表に関して (6) 職人さんの名前を公表するに至った２回目は、ある包丁の発売を開始した後のことでした。 Members-only content from this point forward. You can … Read More
【No.383】Regarding the disclosure of knife makers’ names and steel grades (5) At that moment, I felt a strong sense of crisis. 【No.383】包丁職人の名前や鋼材名の公表に関して (5) この時は、大きな危機感を覚えました。 Members-only content from this point forward. You can apply for membership here. Click here to log … Read More
We apologize, but the rest of the article will be posted on May 7, after Golden Week (a collection of national holidays in Japan). From the perspective of “providing information to our international readers (who aren’t really affected by Japan’s … Read More
【No.382】Regarding the disclosure of knife makers’ names and steel grades (4) Amid all this, there have been several occasions when I felt that perhaps our company should also disclose the names of our craftsmen. 【No.382】包丁職人の名前や鋼材名の公表に関して (4) そんな中、『弊社も職人さんの名前を公表すべきかも知れない』と感じる出来事が何度かありました。 Members-only content from … Read More
【No.381】Regarding the disclosure of knife makers’ names and steel grades (3) Naturally, new entrants have low brand recognition, and it usually takes some time to gain customers’ trust. 【No.381】包丁職人の名前や鋼材名の公表に関して (3) 当然のことながら新規参入企業は知名度が低く、普通ならお客さんの信頼を得るには一定の時間がかかります。 Members-only content from this point forward. You can apply … Read More
【No.380】Regarding the disclosure of knife makers’ names and steel grades (2) For example, let’s say there’s a company that has just entered the kitchen knife industry. 【No.380】包丁職人の名前や鋼材名の公表に関して (2) 例えば、包丁業界に参入したばかりの企業があったとします。 Members-only content from this point forward. You can apply for membership … Read More
【No.379】Regarding the disclosure of knife makers’ names and steel grades (1) Although two of the nine questions we initially received remain unanswered, I would like to address the question posed in 【No.375】 here.(Thoughts on whether or not to disclose the … Read More
【No.378】What is essential for creating something new (14) The third of the “Three Essential Factors to Consider When Evaluating New Products” (【No.363】) is “taking actions you can be proud of in front of anyone.” No matter how unique a product … Read More
【No.377】What is essential for creating something new (13) Another point is that I think there’s a common belief that “there are only a limited number of craftsmen who make specialty knives.” 【No.377】新たなものを生み出すのに欠かせないもの (13) もう一点、『特別な包丁を作る職人さんは限られている』という常識があると思います。 Members-only content from this point forward. … Read More
【No.376】What is essential for creating something new (12) Manual labor is often described as “3D” (or “3K” in Japan), and it is sometimes taken for granted that such work is demeaning(A), dirty(B), and dangerous(C). However, I believe there are plenty … Read More