【No.382】Regarding the disclosure of knife makers’ names and steel grades (4) Amid all this, there have been several occasions when I felt that perhaps our company should also disclose the names of our craftsmen. 【No.382】包丁職人の名前や鋼材名の公表に関して (4) そんな中、『弊社も職人さんの名前を公表すべきかも知れない』と感じる出来事が何度かありました。 Members-only content from … Read More
【No.381】Regarding the disclosure of knife makers’ names and steel grades (3) Naturally, new entrants have low brand recognition, and it usually takes some time to gain customers’ trust. 【No.381】包丁職人の名前や鋼材名の公表に関して (3) 当然のことながら新規参入企業は知名度が低く、普通ならお客さんの信頼を得るには一定の時間がかかります。 Members-only content from this point forward. You can apply … Read More
【No.380】Regarding the disclosure of knife makers’ names and steel grades (2) For example, let’s say there’s a company that has just entered the kitchen knife industry. 【No.380】包丁職人の名前や鋼材名の公表に関して (2) 例えば、包丁業界に参入したばかりの企業があったとします。 Members-only content from this point forward. You can apply for membership … Read More
【No.379】Regarding the disclosure of knife makers’ names and steel grades (1) Although two of the nine questions we initially received remain unanswered, I would like to address the question posed in 【No.375】 here.(Thoughts on whether or not to disclose the … Read More
【No.378】Reflections on Questions Concerning Konosuke (39) The third of the “Three Essential Factors to Consider When Evaluating New Products” (【No.363】) is “taking actions you can be proud of in front of anyone.” No matter how unique a product may be, … Read More
【No.377】Reflections on Questions Concerning Konosuke (38) Another point is that I think there’s a common belief that “there are only a limited number of craftsmen who make specialty knives.” 【No.377】幸之祐に関するご質問についての考察 (38) もう一点、『特別な包丁を作る職人さんは限られている』という常識があると思います。 Members-only content from this point forward. You can … Read More
【No.376】Reflections on Questions Concerning Konosuke (37) Manual labor is often described as “3D” (or “3K” in Japan), and it is sometimes taken for granted that such work is demeaning(A), dirty(B), and dangerous(C). However, I believe there are plenty of ways … Read More
【No.375】Reflections on Questions Concerning Konosuke (36) Back then, I questioned the “old ways” and made many improvements, but of course, those aren’t necessarily the best methods either. However, since in most cases the “methods that were improved back then” are … Read More
【No.374】Reflections on Questions Concerning Konosuke (35) One more thing about “Overturning Conventional Wisdom”: ever since I was little, I’ve really hated having to follow rules that are hard to understand. Whenever I asked why things were done that way, the … Read More
【No.373】Reflections on Questions Concerning Konosuke (34) This philosophy carries over into my current knife-making as well; at its core lies the belief that “if you can’t come up with something that hasn’t existed in the world before, there’s absolutely no … Read More