【No.336】Criteria customers use to choose Konosuke Thanks to the objective analysis provided in the comments, I was able to reexamine Konosuke from a different perspective.As a result, it may sound contradictory, but I feel like I made many new discoveries … Read More
【No.335】My Thoughts on Branding I’d like to revisit the question you submitted in the article 【No.322】. For the past 20 years, I’ve been running Konosuke, but even I didn’t fully grasp the concept of ‘branding’ back then, especially in the … Read More
【No.334】The difficulty of creating something new (14) After much consideration, I have decided on a new approach for advising on leather goods production.I decided to have Female Artisan C think as follows. First, let’s assume we are members of a … Read More
【No.333】The difficulty of creating something new (13) The package for that knife stated ‘Made in Japan, Seki City, Gifu Prefecture,’ and while simple, it seemed to fulfill the minimum necessary functions. I was shocked to find this knife selling for … Read More
【No.332】The difficulty of creating something new (12) Intuitively, I felt that way, but I didn’t immediately tell her so.Instead, I explained that I would provide feedback at a later time to carefully consider the most effective way to convey it … Read More
【No.331】The difficulty of creating something new (11) In response to that proposal, she submitted the illustration shown in the photo. The idea was to revamp this coin case from among the samples she had previously produced. 【No.331】新しいものを生み出すことの難しさ (11) その提案を受けて、彼女から提出されたのが写真のイラストです。 以前製作したサンプルのうち、このコインケースをリニューアルするという案でした。 … Read More
【No.330】The difficulty of creating something new (10) Female artisan C expressed her desire to improve upon her previous work and attempt creating a second sample. When she made this request, a thought suddenly crossed my mind: ‘It felt like the … Read More
【No.329】The difficulty of creating something new (9) I myself am not particularly knowledgeable about those product categories, so unfortunately I couldn’t offer advice on what to do or how to do it. While parts of each design draw inspiration from … Read More
【No.328】The difficulty of creating something new (8) Next, we will introduce the situation where Craftswoman C undertook a new manufacturing project to develop derivative products using leather. For several months now, I had been encouraging her to take on the … Read More
【No.327】The difficulty of creating something new (7) I took this opportunity to gather information about things I find cool in one place, so everyone can refer to it anytime. While encountering various information daily, the things I personally find appealing … Read More