【No.264】The importance of having a major goal that I have reaffirmed (3) As a result of knives no longer selling well, craftsmen have reportedly endured years of frustration, facing unreasonable demands like price cuts from retailers. 【No.264】再認識した 大きな目標を持つことの重要性 … Read More
【No.263】The importance of having a major goal that I have reaffirmed (2) After the World War II, Japan entered a period of rapid economic growth, an era when everything sold like hotcakes—so much so that it was said, “If you … Read More
【No.262】The importance of having a major goal that I have reaffirmed (1) Previously, I explained the reasons why I came to recognize that ‘having a grand vision is essential for building a better company’ in articles starting with 【No.145】. And … Read More
【No.261】How to Select Steel Materials When Developing New Products (9) If it’s just a simple finish you can find anywhere, it can’t be called differentiated. Continuing to produce such products is not very enjoyable, and above all, it does not … Read More
【No.260】How to Select Steel Materials When Developing New Products (8) Finally, there is the issue of product differentiation. 【No.260】新製品を作る際の鋼材の選び方 (8) 最後は、製品の差別化についての問題です。 Members-only content from this point forward. You can apply for membership here. Click here to log in. … Read More
【No.259】How to Select Steel Materials When Developing New Products (7) It’s the same for everyone: no matter how earnestly you ask, if it’s something they don’t really want to do, they’ll start looking for reasons why they can’t. … Read More
【No.258】How to Select Steel Materials When Developing New Products (6) Many blacksmiths judge the temperature range of a heated knife by its color. 【No.258】新製品を作る際の鋼材の選び方 (6) 鍛冶職人さんの中には、熱した包丁の温度帯を色で判断している方も多いと思います。 Members-only content from this point forward. You can apply for membership here. … Read More
【No.257】How to Select Steel Materials When Developing New Products (5) First is the equipment issue. Even when referring to steel for knives, the required heat treatment temperatures for each process differ entirely depending on the specific type of steel used. … Read More
【No.256】How to Select Steel Materials When Developing New Products (4) Sorry for the lengthy introduction, but I’d like to share my thoughts on the new steel materials you suggested, such as Magnacut. 【No.256】新製品を作る際の鋼材の選び方 (4) すみません、前置きがかなり長くなってしまいましたが、提案頂いた『Magnacut』などの新しい鋼材について、僕の考えをお伝えします。 Members-only content from … Read More
【No.255】How to Select Steel Materials When Developing New Products (3) From the very beginning, I made it a condition that when adding new items to the lineup, there should be absolutely no cause for concern whatsoever in every respect. … Read More