【No.218】Why do you buy our products? (6) They say that in order to create a product that moves customers, it is essential to understand the deep psychological needs of customers. 【No.218】なぜ皆さんは自社の製品を買って下さるのか (6) お客さんの心を動かすような製品を作るには、お客さんの深層心理にあるニーズを理解することが必要不可欠だと言います。 Members-only content from this point forward. … Read More
【No.217】Why do you buy our products? (5) Until now, we had no idea why people bought our products, or even whether they used knives for work or cooking as a hobby. 【No.217】なぜ皆さんは自社の製品を買って下さるのか (5) 今までは、自社製品を買って下さる方の購買理由はおろか、『包丁を使われるお仕事をされているのか、趣味で料理をされるのか』すら、全く分からない状態でした。 Members-only content from this point … Read More
【No.216】Why do you buy our products? (4) In the course of reading books on management and manufacturing, I discovered something that had been completely lacking in manufacturing at Konosuke up to that point. 【No.216】なぜ皆さんは自社の製品を買って下さるのか (4) そんな中、経営やモノづくりに関する本を読む中で、これまでの幸之祐のモノづくりに全く足りていなかったことが判明しました。 Members-only content from … Read More
【No.215】Why do you buy our products? (3) This has increased the need to create new products with ‘limited in-house human and material resources. 【No.215】なぜ皆さんは自社の製品を買って下さるのか (3) そのため、『自社内の限られた人的・物的資源』で新製品を作る必要性が高まってきました。 Members-only content from this point forward. You can apply for membership here. Click … Read More
【No.214】Why do you buy our products? (2) So we also worked to discover young craftspeople who were not yet so busy. 【No.214】なぜ皆さんは自社の製品を買って下さるのか (2) そこで僕達は、まだそれほど忙しくない若手の職人さんを発掘することにも取り組みました。 Members-only content from this point forward. You can apply for membership here. Click here to … Read More
【No.213】Why do you buy our products? (1) Since the launch of Konosuke in 2006, we have lined up our own products based solely on the criterion of ‘whether or not I really think they are good. 【No.213】なぜ皆さんは自社の製品を買って下さるのか (1) 2006年に幸之祐を立ち上げてからこれまで、『自分が本当にいいと思うかどうか』という基準だけで、自社製品をラインナップしてきました。 … Read More
【No.212】Development of stainless knives sharpened in-house (20) For Craftsman B, it is simply an opportunity for further confidence. 【No.212】自社で研ぐステンレス系包丁の開発 (20) 職人Ｂにとってはシンプルに、さらなる自信を持つきっかけになります。 Members-only content from this point forward. You can apply for membership here. Click here to log in. … Read More
【No.211】Development of stainless knives sharpened in-house (19) The real cause is still unknown, but regardless of the content, the ‘moment when a junior’s skill may have surpassed that of a senior in a part of the process’ can be a … Read More
【No.210】Development of stainless knives sharpened in-house (18) Looking at this fact alone, it appears as if ‘junior craftsman B has cleared up the problem that senior craftsman A had.Why did this happen? 【No.210】自社で研ぐステンレス系包丁の開発 (18) この事実だけを見ると『先輩職人Ａが抱えていた問題を、後輩職人Ｂがクリアしてしまった』ようにも見えます。なぜそのようなことが起きたのか。 Members-only content from this … Read More
【No.209】Development of stainless knives sharpened in-house (17) Craftsman A says that when he is sharpening, he feels that it ‘bends (deflects) more easily than before. 【No.209】自社で研ぐステンレス系包丁の開発 (17) 職人Ａが言うには、研いでいる時の感覚として『以前よりも曲がりやすい（たわみやすい）』ということです。 Members-only content from this point forward. You can apply for membership … Read More