【No.226】Growth goals for the company, myself, and staff (21) By the way, when I was thinking a lot about “making a special one-of-a-kind product” this time, I suddenly remembered a certain exchange I had with Morihiro-san around 2010. … Read More
【No.225】Growth goals for the company, myself, and staff (20) After that conversation, two keywords, “special one-of-a-kind production” and “triple,” combined in my mind and another idea came to me. It is the development of products with enough added value to … Read More
【No.224】Growth goals for the company, myself, and staff (19) I gave the Craftswoman C the idea of creating a special one-of-a-kind product with the guideline, “You don’t have to make a lot of pieces, it doesn’t matter how long it … Read More
【No.223】Growth goals for the company, myself, and staff (18) Incidentally, Craftsman A had been voluntarily practicing “setting numerical targets for efficient knife sharpening” for some time. 【No.223】会社・自分・スタッフ それぞれの成長目標 (18) ちなみに職人Ａは以前から、『効率よく包丁を研ぐための数値目標設定』を自主的に実践していました。 Members-only content from this point forward. You can … Read More
【No.222】Growth goals for the company, myself, and staff (17) So far, as you can see, my interaction with Craftswoman C has not been easy, and it may seem to you as if I myself am having a hard time.But in … Read More
【No.221】Growth goals for the company, myself, and staff (16) After that, when I found the right time, I asked several times about the progress on that issue.But each time, the answer was, “It’s hard to come up with a good … Read More
【No.220】Growth goals for the company, myself, and staff (15) In relation to the contents of 【No.153】 – 【No.154】 and 【No.169】 – 【No.172】, let me tell you about what happened to “Craftswoman C” (former blacksmith) who produces Konosuke’s leather sheath. … Read More
【No.219】Why do you buy our products? (7) And if possible, I would like to see the kitchen where you actually use your knives. 【No.219】なぜ皆さんは自社の製品を買って下さるのか (7) そしてもし可能なら、皆さんが実際に包丁を使われているキッチンなどを拝見したいと思っています。 Members-only content from this point forward. You can apply for membership here. Click … Read More
【No.218】Why do you buy our products? (6) They say that in order to create a product that moves customers, it is essential to understand the deep psychological needs of customers. 【No.218】なぜ皆さんは自社の製品を買って下さるのか (6) お客さんの心を動かすような製品を作るには、お客さんの深層心理にあるニーズを理解することが必要不可欠だと言います。 Members-only content from this point forward. … Read More
【No.217】Why do you buy our products? (5) Until now, we had no idea why people bought our products, or even whether they used knives for work or cooking as a hobby. 【No.217】なぜ皆さんは自社の製品を買って下さるのか (5) 今までは、自社製品を買って下さる方の購買理由はおろか、『包丁を使われるお仕事をされているのか、趣味で料理をされるのか』すら、全く分からない状態でした。 Members-only content from this point … Read More