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\u305d\u308c\u306f\u300e\u9055\u548c\u611f\u300f\u3067\u3059\u3002<\/p>\n
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\u50d5\u306f\u9055\u548c\u611f\u3092\u611f\u3058\u305f\u307e\u307e\u653e\u7f6e\u3059\u308b\u306e\u304c\u597d\u304d\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u81ea\u5206\u306a\u308a\u306b\u6539\u5584\u3092\u52a0\u3048\u3066\u307f\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u3088\u304f\u3084\u308a\u307e\u3059\u3002
\n\u81ea\u5206\u304c\u7d0d\u5f97\u306e\u3044\u304f\u3088\u3046\u306b\u307e\u3067\u4ed5\u7d44\u307f\u3092\u5909\u3048\u3066\u307f\u308b\u3068\u3001\u65b0\u3057\u3044\u4e16\u754c\u304c\u958b\u3051\u308b\u3053\u3068\u304c\u4f55\u5ea6\u3082\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n
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\n\u305f\u3060\u3082\u3046\u4e00\u3064\u306e\u5927\u304d\u306a\u7406\u7531\u3068\u3057\u3066\u3001\u5f53\u6642\u306f\u9ad8\u7d1a\u306a\u5305\u4e01\u3082\u4f4e\u4fa1\u683c\u54c1\u3082\u3001\u5168\u3066\u540c\u3058\u5546\u6a19\u3067\u8ca9\u58f2\u3055\u308c\u3066\u3044\u305f\u3053\u3068\u3082\u539f\u56e0\u3060\u3068\u611f\u3058\u307e\u3057\u305f\u3002<\/p>\n
\u3053\u306e\u58f2\u308a\u65b9\u306b\u5927\u304d\u306a\u9055\u548c\u611f\u3092\u611f\u3058\u305f\u50d5\u306f\u3001
\n\u300c\u4e01\u5be7\u306b\u4f5c\u3089\u308c\u305f\u5305\u4e01\u306e\u826f\u3055\u3092\u3001\u672c\u5f53\u306b\u5206\u304b\u3063\u3066\u304f\u308c\u308b\u4eba\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u305f\u3044\u300d\u3068\u601d\u3044\u3001\u5e78\u4e4b\u7950\u3068\u3044\u3046\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u7acb\u3061\u4e0a\u3052\u307e\u3057\u305f\u3002<\/p>\n
\u305d\u3046\u3059\u308c\u3070\u3001\u3053\u308c\u307e\u3067\u306e\u304a\u5ba2\u3055\u3093\u3068\u306f\u5168\u304f\u9055\u3063\u305f\u65b9\u3005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3068\u8003\u3048\u305f\u304b\u3089\u3067\u3059\u3002<\/p>\n
I have tried many new things, but when I look back at the reasons why I started them, I realized that there was a “certain thing in common”.<\/p>\n
It’s a “feeling of discomfort”.<\/p>\n
I think that in any company or organization, there are many things that have been taken for granted through traditional practices.
\nHowever, some of them may make you feel very uncomfortable.<\/p>\n
I don’t like to leave something feeling strange, so I often try to improve in my own way.
\nMany times, when I changed the system to a point that I was satisfied with, new worlds opened up.<\/p>\n
One is about brand (trademark).<\/p>\n
When I started working in the knife industry in 2005, I tried to convey to our customers at the time the quality of handmade knives made in my hometown of Sakai.<\/p>\n
However, most of the time, we were told, “I don’t care about that. I just want you to introduce me to a cheap knife.”
\n“I want a knife that can be delivered immediately.”<\/p>\n
I think it was also because the era of mass production and mass consumption was over, and things weren’t selling as well as they used to.
\nHowever, I felt that another major reason was that at the time, both high-end knives and low-priced products were all sold under the same trademark.<\/p>\n
I felt very uncomfortable with this way of selling. “I want to convey the goodness of carefully made knives to people who truly understand”, and so I launched a new brand Konosuke.<\/p>\n
I thought that by doing so, we would be able to approach a completely different customer base than our previous customers.<\/p>\n","protected":false},"excerpt":{"rendered":"
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\u305d\u3046\u3059\u308c\u3070\u3001\u3053\u308c\u307e\u3067\u306e\u304a\u5ba2\u3055\u3093\u3068\u306f\u5168\u304f\u9055\u3063\u305f\u65b9\u3005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3068\u8003\u3048\u305f\u304b\u3089\u3067\u3059\u3002 Feeling of discomfort and launching a brand I have tried many new things, but when I look back at the reasons why I started them, I realized … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-4455","post","type-post","status-publish","format-standard","hentry","category-archives"],"taxonomy_info":{"category":[{"value":76,"label":"Archives"}]},"featured_image_src_large":false,"author_info":{"display_name":"kosuke","author_link":"https:\/\/konosuke-sakai.com\/index.php\/author\/kosuke\/"},"comment_info":0,"category_info":[{"term_id":76,"name":"Archives","slug":"archives","term_group":0,"term_taxonomy_id":76,"taxonomy":"category","description":"","parent":0,"count":176,"filter":"raw","cat_ID":76,"category_count":176,"category_description":"","cat_name":"Archives","category_nicename":"archives","category_parent":0}],"tag_info":false,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/konosuke-sakai.com\/index.php\/wp-json\/wp\/v2\/posts\/4455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/konosuke-sakai.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/konosuke-sakai.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/konosuke-sakai.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/konosuke-sakai.com\/index.php\/wp-json\/wp\/v2\/comments?post=4455"}],"version-history":[{"count":7,"href":"https:\/\/konosuke-sakai.com\/index.php\/wp-json\/wp\/v2\/posts\/4455\/revisions"}],"predecessor-version":[{"id":4463,"href":"https:\/\/konosuke-sakai.com\/index.php\/wp-json\/wp\/v2\/posts\/4455\/revisions\/4463"}],"wp:attachment":[{"href":"https:\/\/konosuke-sakai.com\/index.php\/wp-json\/wp\/v2\/media?parent=4455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/konosuke-sakai.com\/index.php\/wp-json\/wp\/v2\/categories?post=4455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/konosuke-sakai.com\/index.php\/wp-json\/wp\/v2\/tags?post=4455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}